Ways to Generate Leads Via Social Media Channels

Social Media is now the big daddy of business and with mobile phone and internet accessible at click of finger; it is very easy to generate leads using social media. With lot of online social media options, it is now possible to market your business and generate leads. Social media channels can be used for building awareness of the product by running campaigns and with maximum outreach, social media tools can be used to make your business popular. There are many social media channels using which you can advertise your brand and grown marketing aspects. Here are some of the best ways using which you can generate leads via social media.

Contents and competitions

Organizing certain contents helps in generation of leads because it promotes your brand and let more people know about what you offer. Everyone love freebies and organising special contents with good prize tends to attract potential leads. This might not always be great way to market but definitely helps sale team with information of potential customers. Give options to customers to enter content by liking or sharing your post or filling a form on the landing page.

Paid Advertisement

Social media advertising is one of the best possible ways to generate lead for your business. Facebook is one of the most popular social media and advertising on Facebook can help you build network of customers. You can customize target audience whom you want the ads to reach. Twitter is another place where you can advertise to reach maximum audience and generate leads. If you are looking for some professional lead generation, the best platform for advertisement is LinkedIn.

Create a page

Facebook allows you to create Page and share it with people. There is an easy way out where you can actually treat your Facebook page as website, add sign-up tab, call to action buttons etc. Make sure you post regularly so that you reach maximum number of people. Ask people to like your page and ask your friends and family to share with others. Upload your products and services on pages and ensure you are active on the page.

Promoting Gated Content

Gated content on social media is a great way to generate leads for your service and products. Make the content interesting as it is such content which requires you to provide any of your contact information to access it. Use or link gated content in social media channel so that once anyone reading it clicks, they reach a landing page and provide their information to access it. This rules out people not interested because only people seriously interested will not mind going extra to open the page by providing information.

Add Video on Social Media

The power of video is immense because people usually don’t forget what they see. Make sure while promoting your service or product you add a related video to make it more impactful. Be active on all your social media channels describing benefits of what you are offering. Sharing on social media through video and power message is definitely a lead generator.

Abhinav Raj Kondal

Abhinav Raj Kondal is Managing Director in Ameliorate Corporate Solutions Pvt. Ltd.

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